About Us
THE CARTEL STORY
In 2018, we started this journey with nothing but a few dollars in our pockets, zero experience in the clothing industry, and a vision. Six years, a pandemic, and multiple lockdowns later - we’re still here.
Cartel Clothing was born and raised in Upper Hutt, Wellington. What started as a small hustle quickly grew into something much bigger a movement, pushing through every challenge and evolving with every setback. We took the leap, moving to Christchurch, and now we’ve planted our roots across the ditch on the Gold Coast, Australia.
Cartel isn’t just a brand - it’s a mindset. It’s for the entrepreneurs, the athletes, the artists, the business minds. For those who don’t settle. For those who put in the work, take risks, and back themselves no matter the odds.
No matter what you do - do it with purpose. Do it with passion.
BE GOOD OR BE GOOD AT IT.
